IEC or Information, Education and Communication is a strong and essential tool to bring in behavioural change in a community or a specific target group. Moreover, it can also be used as a training instrument to build capacity and synthesize content that can deconstruct complex concepts into simple meaningful inputs that are easy to comprehend.
Parisar developed IEC material related to single-use plastic to explain the concepts to street vendors in the simplest possible form.
The IEC material was mainly designed for people in leadership positions amidst the street vendor group. The design of the content was in the form of a pictorial calendar that is relatable and easy to carry for multiple meetings.
To help the leaders explain the concepts better, a trainer manual was also designed simultaneously. This trainer manual had detailed instructions on the content and how to explain the same to the street vendors.
The IEC calendar and the trainer manual were developed in three languages, namely English, Hindi and Bengali, considering the demography of the project sites.
Parisar further plans to develop pamphlets for the street vendors that will contain a summary of the training content in an extremely simple and minimal way.