Inviting applications for Digital Communications Strategist
Description: A digital communications strategist will be in charge of identifying communications (digital and offline) and social media strategies for issues Parisar works on. Using the latest digital marketing strategies, they will need to foster issue awareness and engagement across a wide spectrum of audiences.
Responsibilities
- Design and lead initiatives which seek to disseminate the work of Parisar to intended target groups or the larger public in ways which are engaging and relevant to changing times. Developing digital communication strategies, campaigns, and advocacy plans and coordinating their implementation.
- Monitoring the effectiveness of the strategies and campaigns used on the various platforms.
- Working with other members of the Parisar team as well as partners in different cities to produce fully integrated online and offline campaigns. The digital element of these campaigns could include emailers, creating and providing content for online news portals, and for Parisar and the networks it is part of and their social media channels such Facebook, Twitter, Instagram, LinkedIn and websites.
- Managing content for the Parisar website, along with websites being managed by Parisar for different networks.
- Handling newsletters for Parisar and Road Safety Network.