Description: A digital communications strategist will be in charge of identifying communications (digital and offline) and social media strategies for issues Parisar works on. Using the latest digital marketing strategies, they will need to foster issue awareness and engagement across a wide spectrum of audiences. 

Responsibilities

• Design and lead initiatives which seek to disseminate the work of Parisar to intended target groups or the larger public in ways which are engaging and relevant to changing times. Developing digital communication strategies, campaigns, and advocacy plans and coordinating their implementation. 
• Monitoring the effectiveness of the strategies and campaigns used on the various platforms. 
• Working with other members of the Parisar team as well as partners in different cities to produce fully integrated online and offline campaigns. The digital element of these campaigns could include emailers, creating and providing content for online news portals, and for Parisar and the networks it is part of and their social media channels such Facebook, Twitter, Instagram, LinkedIn and websites.
• Managing content for the Parisar website, along with websites being managed by Parisar for different networks.
• Handling newsletters for Parisar and Road Safety Network.

About Parisar

Parisar advocates for sustainable, inclusive, safe and healthy cities and seeks to protect its built and natural heritage.

In the last two decades, Parisar’s focus areas have been:
1. Non-motorized transport

2. Bus-based Public Transport
3. Road Safety
4. Air Quality
5. Urban planning and design
6. Protection of heritage and hills

Length of employment
Full-time position, 16 months contract, with the option to renew beyond.

Position Description

The Senior Project Associate will work under the supervision of the Program Director, implementing Parisar’s activities under the ‘Mobilizing community support for low carbon mobility (LCM) in Maharashtra’s cities’ project, with a focus on activities for encouraging cycling in Pune. 

This role is based in Pune and candidates will be traveling to different cities in Maharashtra as and when required.